After taking leadership team of Arts Center of Yates County through MAP (Message and Purpose) strategic process, we developed a new web site for the Center based on the new strategy
Rebranding for community development financial institution. Helped develop purpose and brand platform including re-do of web site reflecting new brand.
After taking the NYSEG electric vehicle charging team through the MAP (Message and Purpose) process, we developed a name for the program and messaging tools explaining how having a smart meter can provide the opportunity to charge your EV at off peak times, thus reducing stress on the energy grid.
Part of a campaign revealing the negative impact fracking can have on agritourism and environment. Part of Factivist initiative we developed name and branding for.
Part of new brand positioning for Resolve, a non-profit dedicated to helping survivors of domestic abuse and intimate partner violence heal and thrive.
Development of nonprofit focused on addressing the challenge of climate change with hopeful action. Work for international project included naming, identity, brand platform and web content and outreach.
I have been writing a series of stories addressing climate change for the Outrider Foundation. Stories range from plastics and green roofs to smart meters and carbon offsets.
Message developed addressing pay disparity between men and women and action to be taken to eliminate the disparity.
Poster/mailer/out of home message that is part of our rebranding work with Domestic Abuse Intervention Services (DAIS). Work includes new brand platform, identity, theme and capital campaign tools.
After taking the leadership team of the NYSEG Energy Smart Community through the MAP (Message and Purpose) process, we developed a multi-media campaign promoting how having a smart meter can connect customers to ways of saving energy that strengthens the energy grid and adds renewable energy to the grid.
Multi-media campaign created raise awareness of women's health issues, including access to affordable birth control and STD testing. Campaign includes brand platform, theme and identity where 'confidentiality' is the premiere benefit.
Multi-media campaign created to raise awareness of homelessness and address myths and misperceptions. perceptions
Development of purpose led brand and identity for Sir Edmund Hillary Institute for International Leadership. Work included identity, theme 'Ascent of Great Leadership', launch tools and web content.
Poster/ad from multi media campaign raising awareness of pneumonia vaccine among seniors and their caregivers. Work included campaign theme, identity and tools in both print, online and broadcast realms.
Campaign developed to raise awareness of the benefits gained from investing in early childhood education. Work included Bright & Early theme, identity and messaging tools ranging from web content to press kits.
Multi-media campaign for utility company focused on energy efficiency, conservation and renewable energy. Work including rebranding 100 + year old company and messaging tools from television to neighborhood workshops.
Campaign developed to present the value the arts and creativity bring to business. The word 'art' is removed from classic business statements to visually convey what would happen if the arts disappeared.