POETIC WEALTH
Armstrong Words exists to deepen and widen the distribution of poetic wealth.
Poetic wealth is the abundance of imaginative, emotional and meaningful styles and forms of expression.
Such expressions live and thrive in all aspects of humanity - from individuals and communities to organizations or movements and causes. The expressions can be intensely felt and experienced, simple or profound and provide penetrating awareness and understanding. Ideally, these deeply felt communications extend to a wide variety of audiences and across large numbers of people and entities.
Poetic wealth comes to life through the act of sharing out among a number of recipients – from the gathering of family members around a dinner table, the populations of businesses and organizations and communities and nations coming together to address and solve issues and champion vital opportunities. The commitment to the value of attention is embraced throughout all poetic wealth journeys.
PROVOKE & HEAL
Words and the images and messages they create can uplift, inform, incite and inspire on the one hand and help alleviate distress, anguish and help us become sound and healthy again on the other. Meaningful and often times miraculous things can happen when words and images work hand in hand in provocative and healing ways.
What we express and communicate can provoke and heal at personal and collective levels. They can help deal with grief, embrace joy, celebrate milestones as well as address challenges and issues facing people and the planet we call home.
Armstrong Words is dedicated to helping create environments and processes conducive to unearthing and employing the words and images that provoke and heal. This dedication can be experience in one-to-one teaching and guidance and through wordshops customized to help entities work together to address challenges and issues. Topics can be specific to an entity and reflect concerns of our time such as climate change and the environment, human rights and injustice and the impact of technology on all ages and aspects of humanity.
JIM ARMSTRONG
Jim Armstrong is founder of Armstrong Words. If you’re yearning to communicate and express who you are, what you believe in and how you want to help or make a difference – and express it in a way that transcends algorithmic-based ‘storytelling’, ideas that are bots and sold, and the filling of our dopamine compound with anything to seize and lockup your attention? Jim is here to help fulfil that yearning.
Jim’s background also includes:
In 1999, Jim founded Good for Business, a communications firm dedicated to providing a purpose-led guide to planning and communications for business and organizations committed to social responsibility and sustainability. Jim believes that businesses aren’t just brands to be built but causes to be believes in and it is the cause of a business that will truly move both the hearts and minds and transform consumers into citizens. He has developed purpose-led communication strategies for organizations around the world – from the Hillary Institute in New Zealand to Cornell University in New England. Good for Business was certified as a B Corp in 2009.
His work has received nearly 500 awards for creativity and his AIDS Awareness public service campaign is archived in the Smithsonian.
Jim is a published poet and often writes conscious of issues ranging from climate change and racial justice to education and technology.
Jim also founded the nonprofit Climate Changers. Climate Changers provided connections between individuals from all over the world who are taking uplifting action to address climate change with citizen wanting to do something that makes a difference. As project director, he led outreach efforts to connect with individuals who are Climate Changer candidates, help them craft their stories and feature their stories on the Climate Changers web site. Giving a human face to climate change, Climate Changers include Michael Brune of Sierra Club, Peggy Liu of JUCCCE, Jeremy Leggett of Solar Century, and Karen Washington of Black Urban Growers (BUGs), Mark Golden of Golden Artists Colors and Per Espen Stoknes, author of What We Think About When We Try Not To Think About Global Warming.
Jim’s approach to communications was published in book form: BEYOND THE MISSION STATMENT: Why Cause-Based Communications Lead to True Success (Macmillan India). He graduated Phi Beta Kappa with an M.A. in Poetry. He has taught creative writing, creative thinking and sustainability communications at the University of Wisconsin, University of Colorado and Ithaca College. He has also served in roles in public education schools in the U.S. and U.K.
Jim attended two courses at the School of Attention, was certified as an Attention Activist and selected to join the School’s Attention Coalition.
He lives in Scotland with his wife, Kathy, a fine artist and teacher.
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