My love for words has opened the door to helping purpose-led organizations develop communication strategies and messaging tools ranging from videos and websites to posters, posts and collateral. Here's a sampling.
Inspired by my Climate Changers Per Espen Stoknes story, Outrider Foundation asked me to take stories of Climate Changers and recast them for Outrider Web Site. This piece is about Climate Changer Per Espen Stokeness.
Rebranding for community development financial institution. Helped develop purpose and brand platform including re-do of website reflecting new brand. Developed tagline 'We don't see the quit in equity' that serves as brand platform.
Development of purpose- led brand and identity for Sir Edmund Hillary Institute for International Leadership. Work included identity, theme 'Ascent of Great Leadership', launch tools and web content. Institute's key focus is climage change and justice.
In partnership with Outrider Foundation, I wrote this piece on climate justice.
Developed new brand platform for community utility. Platform featured six key pillars and messaging tools ranging from tv, new web site, transit, magazine, radio and print. Focus on energy savings and conservation.
Multi-media, collaborative campaign promoting customer's smart meters as tool for saving and conserving energy as well as addressing climate .
Developed message strategy for test market messaging about charging electric vehicles during non-peak times. Developed name and messaging tools.
Inspired by my Climate Changers story about Mark Golden , Outrider Foundation asked me to take stories of Climate Changers and recast them for Outrider Web Site. This piece is about Climate Changer Mark Golden.
Part of a campaign revealing the negative impact fracking can have on agritourism and environment. Part of Factivist initiative I developed name and branding for.
The Mpowering Madison greenhouse gas emissions reduction campaign emerged from a strategy developed in partnership between city, utlility, university, nonprofits and businesses. Created iconic 'M' that was placed in settings throught community and in all advertising. Campaign helped meet goals in half the projected time.
Inspired by my Climate Changers story about Peggy Liu, Outrider Foundation asked me to take stories of Climate Changers and recast them for Outrider Web Site. This piece is about Climate Changer Peggy Liu.
Multi-media campaign for BioDiversity Project promoting the care and preservation of the Great Lakes
Developed strategy and messaging for launch of Kind Bikes, a bicycle made in sustainable factory environments.
Inspired my Climate Changers Emi Koch story, Outrider Foundation asked me to take stories of Climate Changers and recast them for Outrider Web Site. This piece is about Climate Changer Emi Koch.
Happiness Index international message inspired by the creation of a regional Happiness Index. International index created in 2010 with projections to 2020.
Direct Mail piece developed for Western Resource Advocates.
Inspired by my Climate Changers story about Karen Washington, Outrider Foundation asked me to take stories of Climate Changers and recast them for Outrider Web Site. This piece is about Climate Changer Karen Washington.
Poster/mailer/out of home message that is part of rebranding work with Domestic Abuse Intervention Services (DAIS). Work includes new brand platform, identity, theme and capital campaign tools.